Objectives of the Programme

The main objective of the PhD in Marketing, as a research-based degree, is to enable students to benefit from advanced education by focusing on research, theory, and practice of Marketing and to strengthen the ability for active learning through modern teaching methods and marketing research techniques as well as application in an environment that actively seeks the mental, moral, and spiritual development of the scholar.

Specific Objectives of the Proposed Programme

Diligent graduates from this programme will be able to:

1.     Analyze organizational problems by using appropriate marketing research methods and models, interpret properly the results of the analyses, and propose effective business/marketing decisions.

2.     Deliver quality instructions in marketing at all the levels of learning, and create conditions for lifelong learning and improvement in the field of marketing management, operations research, organizational behavior, and quantitative disciplines.

3.     Exhibit a high personal and professional ethical standard that would reveal Godly character in the use of business and marketing strategies.

4.     Initiate scientific cooperation with other academic institutions as well as joint projects with private and public entities for development and application of marketing strategies.

5.     Initiate, effectively carry out, and supervise academic and professional research programmes that will succinctly add value to existing knowledge on the subject matter of Marketing.

6.     Contribute adequately to character formation and the holistic nature of life that underpin the Seventh-day Adventist philosophy of education.

With these extensive knowledge gained, a PhD in Marketing graduate would be able to publish articles in recognized local and international journals in his/her respective areas of specialization in Marketing Management. In addition, he/she would be able to engage

his/herself in research-based Marketing Management activities needed to encourage entrepreneurship.

Admission Requirements to the Programme

Individuals eligible for admission into PhD programme in Marketing must satisfy the general requirements demanded by the College of Postgraduate Studies at Babcock University. Additionally, applicants are required to have an MSc degree in Marketing from Babcock University or from any other recognized university within and outside Nigeria, wherein they would have obtained an average of at least 60% (4.0 on a 5.0-point scale). Candidates must submit official transcripts as evidence.

Candidates with a CGPA of 3.50-3.99 on a 5.0-point scale or 55-59% in the MSc in Marketing may be admitted under conditional status to the PhD programme, provided they successfully complete a minimum of required additional 16 credits in Master’s-level coursework in Marketing at Babcock University and any other relevant area at the 60% pass level prior to commencing any coursework in the PhD programme.

Candidates with a minimum of 4.0 CGPA (on a 5.0 scale) from a cognate discipline may be considered for admission subject to prescribed remedial courses as approved by the department.

An MPhil in Marketing from Babcock University, with a minimum proficiency level of 60%, will count for the first year of the PhD programme, with the student commencing the activities of the second year of the PhD programme of studies. If the student has an MPhil in Marketing from any other institution or in any other relevant area, with a minimum proficiency level of 60%, the student will commence the first year of the PhD programme of studies.

Note: Professional experience may not be counted to waive a deficiency in the programme requirement. Furthermore, no credits from outside BU may be counted toward the PhD degree. The admission requirements into the undergraduate programmes of the Department also apply.

DOCTOR OF PHILOSOPHY (PhD) MARKETING COURSES

NB: Candidates in consultation with the Departmental Head and PG Coordinator are to pick one specialization course each in the first and second semesters of the first year.

SPECIALIZATION COURSES (3 credits per course)

Marketing Communications
MKTG 911 Persuasion, Electronic, and Social Media Marketing
MKTG 912 Contemporary Issues in Marketing Communication
MKTG 960 Forecasting Methods for Marketing

Strategic Marketing Management
MKTG 914 Contemporary Issues in Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 930 Advanced Marketing Strategy

Consumer Behaviour
MKTG 915 Judgment and Decision Making Perspectives on Consumer Behaviour
MKTG 916 Contemporary Issues in Consumer Behaviour
MKTG 940 Retail Management

International Marketing Management
MKTG 917 Advanced International Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 950 Entrepreneurial Marketing

Graduation Requirements
General Courses                                    8 Credit Units
Core Courses                                       15 Credit Units
Thesis                                                  16 Credit Units
Doctoral Seminars                              12 Credit Units
Specialization Courses                         6 Credit Units
TOTAL                                              57 Credit Units

Course Duration
Regular: minimum of six (6) semesters and maximum of eight (8) semesters.
Elongated: minimum of seven (7) semesters and maximum of nine (9) semesters.
The minimum CGPA for graduation shall be 4.0 on a 5.0-point scale.